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QR Media

Using QR Codes in Direct Response Marketing

Today we highlight the use of QR Codes in direct response marketing by looking at a local IT services business in Melbourne. Our technology, IT support, and computer repairs partners in Melbourne, Intuitive Strategy, are doing just that. Intuitive Strategy uses QR Codes in their brochures, flyers and business cards to connect with new and …

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The History of QR Codes

Birth of the mighty QR Code The QR Code (short for Quick Response Code) was originally created by a subsidiary of Toyota called Denso Wave. The QR Code was used to track vehicles as they moved through the production line process. Since its birth QR Codes have achieved ISO Standard status and have been adopted by many organisations throughout …

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Smartphone adoption increases by 20% in Australia in 2012

We have recently been scouring the internet to find the latest facts and figures for our customers about smartphone adoption in Australia. Our results reveal that smartphone adoption has increased by almost 20% from September 2011 to May 2012 (figures from Google 2012 compared to SMH 2011). A staggering 52% of Australians are now using a smartphone (iPhone, HTC, …

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Measure Marketing Effectiveness using QR Codes

Want to know how effective your next mailout, vehicle or billboard campaign will be? Then you need to insert a QR Code into your digital artwork and track it using our powerful analytics tool. Know exactly at what time, on what device and where in the world your campaign was engaged. Want to find out …

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