What is a QR Code?

A QR Code (Quick Response Code) is a 2D barcode which is able to store large amount of data. QR Codes can be read by Smart phones with QR Code scanners installed. They perform a variety of functions, including the direction of a user to a website, the storing of contact details on a user’s phone, connection to a WiFi network, a link to social media and much, much more. They provide a readily accessible way to link traditional media to digital media.

What functions can a QR Code perform?

There are a number of different functions which a QR Code can perform, including:

  • Connect to a website
  • Display contact details
  • Send an Email
  • Send an SMS
  • Link to social media
  • Create a calendar event
  • Open a geographic map location
  • Connect to a WiFi network

What are the main benefits of a QR Code?

QR Codes provide a number of key advantages in comparison to traditional marketing media. The main advantage is the ability to connect the user directly to digital information. With the increased use of smartphone technology, QR Codes are a cost effective way to engage your audience and direct them to targeted digital information quickly and cost effectively. Advantages of QR Codes in business marketing campaigns include:

  • Increase user engagement
  • Cost effective
  • Reach a wider audience
  • Track & monitor traditional marketing performance
  • Compliments traditional marketing

Practical Uses of QR Codes

There are numerous practical uses for QR Codes, some examples are provided below:

  • Connect to a website or online store
  • Link to promotions (for example coupons or vouchers)
  • Display business contact details
  • Direct consumers to your place of business of event (maps)
  • Create an op-in for SMS campaigns
  • Send an email
  • Link to YouTube videos
  • Connect to social media such as Facebook and Twitter
  • Create a calendar event in a users phone

How can I create, manage and monitor my QR Code campaigns?

The QR Media Tracker is a unique online solution which enables the creation, management and tracking of QR Code campaigns. The QR Media Tracker provides the following features:

  • Generate unique QR Codes (URL, SMS, Email, Phone, Maps, Events, vCard/meCard, Social Media, WiFi)
  • Customise the colour of each QR Code
  • Insert your company logo or image (URL only)
  • View detailed analytics about each campaign
    • Number of Scans (Total/Unique, Hourly, Daily, Monthly)
    • Device engagement (iPhone, Android, HTC etc…)
    • Media engagement (Brochures, Billboards, Magazines etc…)
    • Geographic Reporting (Street, City, Country)
  • Editable URL Codes (change the destination at anytime)
  • Setup sub-user accounts for different branches of your business
  • Download your QR Code in various formats (PNG, GIF, JPG, PDF)

Are QR Codes always black and white?

No, QR Codes are able to be fully customised, including change in colour, gradient, focal points and the insertion of images/logos. Go to our Custom QR Code page to find out more!

QR Code Tracking sign-up process

Getting started is very easy, simply visit QR Code Packages & Pricing page, and Sign-Up to a package that best suits your needs.

All of our packages include the following:

  • Unlimited QR Code Scans
  • Unlimited Non-Trackable Codes
  • Editable ULR QR Codes
  • Detailed Analytics
  • Month-by-month subscriptions
  • No Setup or Cancelation fees
  • Cancel at any time

Click here to Get started today!