What are QR Codes and how can they help your business? Quick Response codes (QR Codes) are shaping the future of marketing! Adopt a QR Code strategy for your Melbourne, Sydney or Brisbane business and reach the whole of Australia! Learn how a QR Code in your next ad campaign can reach new social audiences by reading below.

Why QR Codes are so important

In today’s market more and more consumers are reaching for their mobile phone to search for information. This includes day to day interaction with businesses via QR Codes. Online marketing is no longer a phenomenon, it is a reality for most businesses.

Reach a wider audience

With the internet becoming more and more accessible on virtually any digital device, it’s time to go online with your marketing. People of all ages, genders and socio-economic statuses are using the internet everyday to do their banking, shop online, learn and socialise. Learn how to present your products and business online – speak with one of our online marketing consultants today.

Benefits of QR Codes

  • Link traditional marketing to digital media
  • Engage tech savy consumers and access new markets
  • Deliver targeted information cost effectively
  • Track and measure the effectiveness of traditional marketing

QR Codes Basics

If you are just getting to know QR Codes you can think of them as regular barcodes. The key difference is the amount of data they are able to store and what they can do with that data.

Basic QR Codes by QR Media Pty LtdCustom QR Code Blue GradientCustom QR Codes Liquid Style

A traditional barcode only holds up to 20 numeric digits along with most other one-dimensional codes. The QR Code, which is a two-dimensional (2D) data matrix, can hold thousands of alphanumeric characters of data. This along with its applications holds the key to its success in modern marketing.

QR Codes provide an instant link between traditional marketing avenues such as print advertising, to digital mediums such as your website.

How accessible are QR Codes in Australia

As smartphone adoption increases in Australia so does the number of scans your QR Codes receive. Information from Google’s Mobile Planet Insight shows that over 53% of Australians own a smartphone (May 2012 – almost a 20% increase from September 2011). This means that QR Codes have become much more accessible in 2013. We have recently observed that most major retailers are using QR Codes in more than 1 media type. Increasingly small to medium businesses are using QR Codes in their brochures, product catalogues and packaging.